Once a recovery operation has set its sights on building or expanding their marketing plan, the next step is structuring and developing a supporting media plan. This requires insight and experience with addiction and mental media channels as well as an expertise in direct response analytics because each dollar spent needs to generate an acceptable ROI. That’s right, we’re not talking about branding here. We talking about hardcore direct response marketing to drive your addiction and/or mental treatment center operation.
Your media plan must be balanced and fine-tuned with your desired cost per acquisition requirements, as each channel comes with both a unique cost per lead value and conversion rate. To complicate the analytics even further, a critical variable that must be considered is the skill level and expertise of the sales team, or rather the admissions team working the leads. And trust us when we say, selling skills and sales support systems can vary greatly. When assessing the success of a specific media channel, key performance indicators (KPI) have to be tracked in minute detail to truly assess the success of a specific media channel.
An effective media plan supporting an internally integrated marketing initiative will incorporate hundreds of media channels that should be engineered to average down your lead costs and provide for a consist flow of inbound calls, web form-fills, and chats.
Recovery Marketing Consultants can develop a media plan and structure media buys that are designed to consistently drive your admissions, mitigate your cost per acquisition, and allow you to scale and grow your treatment center operations.