Technology-based implementations play a critical role in the success of addiction treatment centers and mental health facilities. From marketing to sales and admissions, operations, and even clinical, technology is a must if a recovery operation is going to be a serious contender within the addiction and mental health industry. This is especially true within the areas of marketing and sales where competition is extreme. And moreover it’s not just about implementing technology and technical services, it’s about implementing the right technology and the right technical solutions. Invest into the wrong platforms or sub-standard technical services and a recovery operation can regress, lose market share, or even go out of business.
An internal lead generation machine requires a direct response marketing platform to be implemented in order for addiction treatment centers and mental health facilities to average down their cost per lead and cost per acquisition. A major key to building this lead generation platform is the effective implementation of a Call Management System (CMS) to dynamically track unique media channels as well as provide a control system within your call center operation.
Expertly designed lead generation websites are needed to support an internal high volume lead generation system. These websites are specifically engineered to maximize lead generation for inbounds calls, web forms, chat, and even text messaging. Various strategies exist to make the most out of Google’s search algorithms, and experienced web marketing experts can make the difference between stagnation and expansion.
Next, a high performance admissions team requires a strong sales management platform known as a Customer Relationship Management (CRM) system. Without one, lead generation effectiveness will be drastically reduced. A CRM will provide your admissions team with opportunity to implement controlled follow-up procedures, and allow for seamless integration between admissions and other departments such as onboarding, intake, operations, and clinical. Now, most technology savvy administrators know what a CRM is but most CRM implementations are partial, lacking the level of skilled implementation and attention to detail that is required in today’s recovery industry.
What’s the different between an admissions team sitting around taking calls in some cubicles and an efficient high performance call center environment? Everything, including doubling your cost per admit acquisition with the former. The greatest weakness of many admissions departments is the effective implementation of a high performance inbound call center. Strategy, structure, seating, parking, technology, equipment, scheduling, and so much more play a critical role with a successful call center environment.
Recovery Marketing Consultants can provide strategic oversight or detailed implementation of these technical services. We have both the track record and results to position and stage your addiction treatment centers or mental health treatment facilities for fast growth allowing you to aggressively capture market share.