Launching or expanding an integrated marketing plan can be daunting enough, but with marketing costs comprising a substantial percentage of a treatment center operating budget, maintaining such a plan can be overwhelming. Competition for media in the addiction and mental industry is accelerating, and maintaining a consistent flow of quality leads can be extremely challenging.
Media-based campaign management requires a persistent commitment to analytical assessment. Without constant oversight, it is difficult to maintain a primary objective of generating high quality leads at an acceptable volume while mitigating cost per lead and cost per acquisition. Additionally, critical lead generation and distribution must be maintained and coordinated within the treatment center’s existing admissions team, as well as planned recruiting efforts to ensure a proper balance of treatment consultants to inbound leads in order to drive required admits.
Where media is the fuel of lead generation, campaign management is effectively the gas pedal. If we continue this metaphor, and campaign manager is the race car driver, whoever is driving that car better have the skill and expertise to control the outcome and win the race, otherwise its out-of-control spending and ultimately net losses.
Recovery Marketing Consultants can provide you with the skill and expertise to campaign manage your integrated marketing campaigns. Our team is experienced in managing medium to large marketing campaigns with client monthly media spends exceeding several million per month.