Commanding complete control over your marketing spend by managing your own internal marketing campaigns gives you a powerful advantage over the competition who are only purchasing third party leads. Scaling your own internal marketing campaigns allows you to average down your cost per lead, increasing the elasticity of your cost per acquisition. What does this mean to you? More Admits and greater profitability.
The key to reducing your cost per acquisition is the development of a fully integrated marketing machine, invoking various media channels including Search Engine Marketing (SEM) techniques such as Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per-Click (PPC), Directory Listings, Print, Direct Mail, Radio, and DRTV. Additional marketing channels include specialty media such as Bill Boards, and Point Of Care advertising.
In addition, your marketing efforts need to support Outreach, EAP, Alumni, Legal, Continuing Education (CE) efforts including online supporting content, email drip campaigns, text alerts, conference and event calendaring notifications and management.
All this with the understanding that your integrated marketing machine must be supported by a robust content management system, and great content. It’s no longer “Content is King”, rather its “Great Content is King”, and bad content kicks you out of the game. And where does great content come from? It will either have to be outsourced, or brought in house. Both have their advantages and disadvantages.
Recovery Marketing Consultants will develop your integrated marketing plan and manage your marketing campaigns leveraging your internal resources. All media channels will be contracted to you. We’ll also implement a content generation and manage solution to support your marketing initiatives.