Probably one of the most overused and oversimplified terms referred to in marketing world today, “Lead generation”, is both the bane and the herald of thriving addiction and mental health treatment centers. Addiction and mental health lead generation has now become mandatory if an addiction treatment center is to compete effectively in the industry. Even so, it would be an understatement to say that lead generation quality and quantity can vary greatly. Done poorly, addiction and mental health lead generation can literally bankrupt a treatment center. However, executed efficiently, it can propel an organization swiftly ahead of the completion.
Leads can come in all different shapes and sizes, generated through various Search Engine Marketing (SEM) techniques such as Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per-Click (PPC), Directory Listings, Print, Direct Mail, Radio, and DRTV. There are other alternative specialty marketing channels such as Bill Boards, and Point Of Care advertising. In addition, leads can be purchased from third party lead providers. Point in question is where to start or enhance your marketing efforts without burning excess amounts of cash.
Each treatment center has its own unique marketing requirements based on the available marketing budget earmarked for their desired growth initiatives, goals, and objectives. While some addiction and mental health treatment centers may wish to strictly purchase addiction leads or mental health leads, others may wish to build an internally integrated marketing lead generation machine. Those who are aggressively seeking to expand their market share may wish to both purchase addiction and mental health leads as well as develop an internal lead generation system supported by company controlled integrated marketing campaigns.
Recovery Marketing Consultants can provide you with any configuration of the aforementioned options. As your marketing consultants we generate addiction and mental health leads at a per lead cost, deliver you qualified bed ready admits, and/or develop and implement your own internal lead generation machine by building an integrated marketing system.
