Media buying which is where the rubber meets the road. It isn’t just simply placing an insert order (IO) while crossing your fingers and hoping for the best. It involves tedious and painstaking analysis, assessing data selects, and evaluating the media source’s demographics, geographic, and psychographics. A regimented test, read, react methodology must be implemented incorporating key performance indicators (KPI) to effectively measure conversion rates and cost per acquisition.
With massive demand for addiction and mental health media sources, media driven cost per acquisition has skyrocketed, and will continue to increase. As an example, some addiction keyword cost-per-clicks (CPC) can exceed one hundred dollars. Recovery-based media buying requires expertise and experience. Without these, costs per acquisition could put a treatment center operation out of business.
Recovery Marketing Consultants has that experience and expertise to guide you through the pitfalls of burning cash on non-performing media and the skills and methodology to develop highly effective conversion messages.