With the explosive and unprecedented growth in addiction and mental health treatment centers across America, fueled by Obamacare Insurance mandates and the ever present affliction of drug addiction and mental health disorders, the need for filling empty beds has never been greater. The National Council on Alcoholism and Drug Dependency estimates that over 23 million Americans, ages 12 and over, are addicted to either drugs or alcohol. And the Substance Abuse and Mental Health Services Administration (SAMSHA) estimates the addiction treatment space is a $35 billion dollar a year market.
In today’s marketplace, it’s not enough to excel in treatment alone. With competition more strenuous than ever, top recovery operations need experienced guidance with business and marketing initiatives, developing admit and lead generation machines, implementing and scaling admissions and outreach departments’ as well financial modeling and forecasting. Addiction treatment centers and mental health facilities have a critical need for reliable and consist flow of admissions in order to sustain their managed growth initiatives.
Expanding a recovery operation requires a scaling strategy that balances growth with all operational segments of a treatment center including marketing, admissions, operations, and clinical. Understanding interdepartmental dependencies is critical to successfully expanding and increasing admissions. For example, driving admissions with marketing and sales strategies within an addiction treatment center could be hindered or even halted due to a lack of detox beds ultimately causing loss of admits. This is only one potential problem among many. The interdepartmental dependence can be a complex dynamic that must be understood and managed.
Recovery Marketing Consultants has the experience, expertise, and track record to deal with the complexities of the addiction and mental health industry, and to scale your addiction treatment center operation to the next level, fill your beds, and assist you in controlling and managing your admission cost per acquisition.
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