Successful addiction and mental health treatment center marketing campaigns must maintain a quintessential balance of outreach efforts and media-based marketing in order effectively compete in today’s treatment center market space. The days of tossing (delete “some”) addiction outreach reps into the field and making a few calls daily are no longer enough. If you don’t have a real strategy with collaborating support systems you’re going to find your team out-classed and out-gunned.
Whether you are a local, regional, or national treatment center operation, the organization and implementation of your outreach department will directly correlate with your bottom-line. An efficient outreach team will accelerate your growth while reducing your overall admission cost-per-acquisition. A poorly structured outreach department will result in higher costs, while retaining the potential to transform into a complacent, apathetic team. It’s astonishingly common to see an outreach team that has set up a residual admit flow, and because poorly structured internal systems, they end up sipping martini’s on the beach, because hey, their job is done, right? We can show you how to safeguard against common outreach problems like these; against departmental obstructions you may not even know you have.
Ask yourself, is your current outreach model giving you everything you expected, or are you giving away market share to your competitors? Your outreach strategy and implementation of that strategy is paramount to your financial success. As the recovery industry shifts, and it is shifting, you must position your treatment center to compete effectively in the market place today.
Recovery Marketing Consultants will assess your current and future outreach requirements and develop a scalable well rounded strategy, assisting you with implementation. Our outreach strategies include the development of hospitals, professional referents, legal referents, and Employee Assistance Programs (EAP).
