In today’s survival-of-the-fittest Recovery Industry, with an average 2% conversion rate, approaching your marketing and sales implementation as you would a dart board can take your business right out of business. Competition is fierce, and insurance companies are fighting back using every resource available resulting in mitigation of insurance claims, push back on medical necessity, and slow responses with verification of benefits, all of which can ultimately can lose you admits, and cost you money.
The recovery industry landscape is shifting acutely and a line is being drawn in the sand by the insurance companies – a line that will separate larger operators from smaller, favoring economies of scale. This bifurcation will occur over the next 12 to 18 months. Where will your company be positioned when this culling takes place?
First, determine your outcome. Once you decide where you want your company to be, take steps to enact the strategy to achieve it. Next, decide your purpose. Helping your patients first and foremost is a rewarding calling and making it the company’s priority will ensure quality of service. Of course, making a profit for you and your stakeholders is a healthy second. Finally, which activities, or rather the implementation of which activities, will you engage in to achieve your outcome. This simple formula is critical to your success. Surprisingly, there are many recovery and treatment centers that jump right to implementation, bypassing strategy. No matter what the stage or life cycle of your operation, you still have to strategically assess your business model regularly, in an ongoing manner.
If you are reading this, then you are probably seeking to increase your treatment center market share, or you are looking to maintain a defensible position. Either way, Recovery Marketing Consultants, has the track record, experience, and expertise to help you navigate your strategic implementation, and provide meaningful guidance with the development of your growth initiatives.
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