Probably the most undervalued and underestimated component in building a strong admissions team is the recruiting machine. Many treatment centers within the addiction and mental health industry fill their admissions teams with treatment consultants with personal experience in recovery as opposed to trained sales professionals. In today’s market, that’s simple not going to cut it. To compete in today’s recovery industry you better have trained sales professionals working those very expensive leads or otherwise its “burn, baby, burn” as your hard earned prospects go up in smoke.
And, we say “Recruiting Machine” because that’s exactly what we mean. A machine. What can be defined as a strategic ongoing recruiting process engineered to maximize admissions results, and designed to compress time by ensuring that the right people are brought on to the team. Your recruiting strategy and implementation plays a critical role in the balancing of lead generation, scheduling, and ensuring you are maximizing admissions within your recovery operation.
For most treatment centers, recruiting is more like rolling the dice, with candidate skill and experience varying greatly and many resumes written through rose colored glasses. A better recruitment technique would be to deploy personality assessment techniques which are much less susceptible to the personal prejudices such as an over-weighed resume.
Recovery Marketing Consultants can build or enhance your recruiting system and provide a consistent flow of high performance treatment consultants.