When it comes to creating an organic online lead generation machine, content is king. Well, that’s not entirely accurate given Google’s new search algorithms. It’s not just about content anymore. It’s all about producing great content now, everything else will just lower your page ranking in Google search. The addiction and mental health industry is no exception to this and thus successful recovery operations who wish to organically generate leads allowing them to lower their overall cost per acquisition need to make great content generation a top priority within their marketing plan.
Most addiction and mental health treatment centers’ marketing efforts underestimate the critical value of developing a strong online content machine. And if not done properly, generating such content can be both daunting and very costly. Some recovery operations have built an internal content manufacturing system while others have focused on outsourcing. Either way, effective content generation strategy and implementation can mean the difference between a widely successful organic lead generation machine and an impotent feckless drizzle of low quality content.
Content-centric lead generation is driven by a variety of written pieces including relevant keyword embedded web pages, blogs, reviews, press releases, as well as many other niche content types. With the average cost per treatment center admission hovering at about $5,000, implementing a content driven organic lead generation machine is a mission critical imperative.
Recovery Marketing Consultants has implemented content driven lead generation systems that have generated thousands upon thousands of inbound calls, form-fills, and chats within the addiction and mental health industry. We have the expertise and experience to assist you in developing your own internal content team or provide an effective outsourced solution.
