This year addiction and mental health treatment center operations will talk to over 2 million people suffering from addiction or struggling with mental health issues only to hang up the phone and never talk to most of them again. Only a few will be entered into a customer relationship management (CRM) system, tracked and managed efficiently with stringently controlled follow-up procedures. The rest will fall between the cracks somewhere between their contact information being written on a napkin, inputted into a spreadsheet, or entered into a half-baked contact management system.
Why? Compared to the highly competitive fields of mortgage, finance, and insurance industries, the recovery industry is way behind in technology-based systems. The addiction and mental health industry has been so focused on patient care in the recent past, that cutting edge modern business practices have been all but ignored. We are now dealing with the fallout, as acquisitions costs for addiction and mental health admits have skyrocketed to a point where recovery operations can no longer effectivity function without the proper use of critical control and workflow processes such as a customer relationship management (CRM) system, and other supporting platforms. Every contact, every lead has to be accounted for and managed to its end result with respect to its potential of an admission.
At the crossroads of CRM selection and implementation, your team requires a rich and deep understanding of optimizing and interlacing admissions processes with intake, onboarding, operations, and clinical as well as potential API integrations with patient management systems and electronic medical records (EMR) systems. The sharpest sword in the world is only as the effective as the person wielding it.
Recovery Marketing Consultants has the experience and expertise to assess your customer relationship management (CRM) requirements as well as provide the full implementation of these lead management systems. We provide certified CRM administration and support with the following CRMs: Salesforce.com, Infusionsoft.com, and Zoho.com.
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