The foundation of an organic and paid online lead generation machine lies in effective website design and development. For the addiction and mental health industry, specialized website designs and content are required to effectively capture interest. In a world where it seems there are almost unlimited solutions for such services, it is critical for recovery operations to engage seasoned experts within the addiction and mental space to implement such platforms. Why? Because averaging down your lead costs can best be accomplished with a strong organic lead generation strategy and that starts with your online properties.
Even with the addiction and mental health industry experiencing rapid growth, online addiction lead generation and mental health lead generation is still in its infancy with the gold rush only starting to kick in to gear. To take advantage this opportunity, an online presence should be all encompassing in order to maximize lead volume. Website design structures should include landing pages, microsites, directories, review sites, support sites, and the list goes on. With the advent of state-of-the-art search engine algorithms such as Google’s Panda, Penguin, and Hummingbird, as well as recent Core Quality Updates the opportunity to build an effective organic lead generation machine has never been greater.
First and foremost you must have a clear cut online presence strategy as well as a roll out plan along with the resources committed to executing such plan. The next considerations are the website design tactics including implementing key constructs within the site design to increase effectiveness. There are many components to building websites that will maximize lead generation with just a few being onsite Search Engine Optimization (SEO), mobile platform optimization, responsive formatting optimization, and content optimization. And mentioning content optimization really doesn’t do this critical content component justice because “content is king” is no longer the case. Now, it’s “great content is king” and anything else means lower page ranking thanks to Google’s most recent search algorithm updates.
Recovery Marketing Consultants has implemented many success lead generation platforms that have generated thousands and thousands of inbound calls, form-fills, and chats within the addition and mental health industry.